Utilizing ‘Google Forms’ as a digital database.
This can streamline lead management during exhibitions. By creating customized forms for staff to input lead details directly on tablets, we enhance convenience and minimize errors associated with manual data entry. The collected data is automatically stored in a Google Shet, allowing for real-time organization and post event analysis. Additionally, this approach enables efficient tracking of staff performance and timely follow-up on leads.
Smart move in using ‘QR Code’ to collect leads.
Enhance lead generation efficiency at exhibitions by utilizing QR codes. Create a QR code that links essential information, such as digital brochures and company profiles. To access this information, visitors must first input basic details like their name, company information, phone number, and email. This is a productive approach for us to follow up on clients instead of waiting for our client to call or reach out to us.
‘Freebies’ ideas – High chances to attract visitors.
When planning your exhibition stand, consider offering high quality products as freebies that will leave a lasting impression on visitors. Instead of the typical plastic pen or key ring, opt for product that can be used daily, such as a tote bag or tumbler that has the company logo, so visitor will always remember us when using the product. These thoughtful freebies not only generate excitement but also serve as effective lead-generation tools.
Luxury give as a ‘Lucky Draw’.
When organizing a ‘Lucky Draw’ during an exhibition, offering a luxury gift as a prize can significantly enhance lead collection. The allure of an exclusive or high-value item tends to attract more participants, increasing the chances of engagement. People are more likely to participate in the draw if they perceive the reward as desirable and worth their time. As a result, the luxury gift acts as an incentive, encouraging potential leads to participate, provide their contact information, and engage with your brand or event.
Get new followers on ‘Social Media’ with freebie.
During an exhibition, not all visitors will stop by our exhibition stand. Some may be focused on their specific needs, while others might simply pass by. To capture the attention of those who hesitate to visit, consider using ‘freebies ideas’ as an effective tool. For instance, set up a display stand with a sign that reads, ‘FREE caps by following our instagram’. By offering free goods as incentives, you can attract visitors and establish connections with them through social media. These followers can then potentially be converted into leads.